5 Ecommerce Chatbots That Can Transform Your Business

That is, customers could start a conversation on one channel and continue the same conversation on a different channel. Brands can also adopt this approach to offer convenience and flexibility to their customers, which drive brand loyalty and repeat business. It also allows brands to boost the average order value (AOV), which translates to higher revenue. The e-commerce industry is a very competitive one; with millions of other merchants selling exactly the same products as you do, staying ahead of the curve is extremely important. Although chatbots will never be able to replace humans, they are still an incredible asset to your e-commerce strategy. In the E-commerce world, chatbots are bringing about a transformation and enabling retailers to foster better shopping experiences.

This keeps the conversation going, and the consumer engaged with your brand—and, hence, more likely to make the purchase during the assisted session. Here are some other reasons chatbots are so important for improving your online shopping experience. The good news is that there’s a smart solution to do it all at scale—ecommerce chatbots. The Free plan allows you to engage up to 1,000 contacts with basic features. The Pro plan offers advanced features and scales the pricing based on the number of contacts, starting at $15 per month.

How may I help you? Driving brand engagement through the warmth of an initial chatbot message

Chatbots can make user communication more effective and interesting. If we consider any business and its goal, the best examples of chatbots we will mention below may carry out a bunch of tasks. For example, give answers, send offers and deals, provide recommendations based on the client experience, show updates, and just be a friend to play jokes. From delivering 24/7 customer service and personalized recommendations to reducing cart abandonment—the possibilities with AI chatbots are limitless. To ensure that the chatbot provides an excellent user experience, businesses should follow some best practices.

Following social response theory, individuals may unconsciously respond the same way to computers as they do to humans (Nass and Moon, 2000). AI Chatbot saw a 45% year-over-year increase in usage during 2020 (Drift, 2021), and it is expected to undertake more than 60% of customer service by 2023 (Gartner, 2020). Despite this widespread application, some people are reluctant to use chatbots and perceive them as lacking knowledge and empathy (Luo et al., 2019). The best ecommerce chatbots can help guide customers through order placement, upsell or cross-sell items to boost sales, and send post-purchase feedback requests. It offers a user-friendly interface and various tools to create interactive and automated conversations.

Ways an E-Commerce Chatbot Can Improve Your Website

According to Slideshare, 80% of consumers are more likely to buy from a brand if they have a tailored experience. As Casper VP Lindsay Kaplan stated ‘Some nights, it’s just impossible to fall asleep, so I think Casper wanted to create something that’s a friend that keeps you up at night’. With their bot, Casper puts a whole new spin on bed/mattress companies targeting people who can’t get a good night’s sleep.

Either they make an instant buying decision or they abandon their carts and wish-list section in the cold state for months. With instant support and two-way communication, bots can establish a real connection with the users. Here’s an article that gives you a deeper understanding of how to build chatbot flows.

With a Facebook Messenger chatbot you can nurture consumers that discover you through Facebook shops, groups, or your own marketing campaigns. The chatbot can be used to direct them to your website or introduce them to ongoing deals and discounts they’d find there. Now instead of increasing the number of messages and phone calls you receive to track orders, you can tackle the queries with a chatbot.

It seamlessly transitions between chatbot and human support for smooth interactions. Watermelons efficient inquiry handling lets teams concentrate on crucial tasks. In this section, we discuss a carefully selected list of the top 10 (AI) chatbot software for eCommerce. This overview offers a clear perspective on how these chatbots can elevate your business’s digital experience. Even if you’ve done everything right, shoppers will still leave without purchasing sometimes. Of course, you should try to keep this from happening by providing excellent pre-purchase experiences.

Reduce amount of abandoned shopping carts

For example, most insurance providers offer relatively similar plans that are difficult to compare. The chatbot can be triggered to initiate a chat to help customers select the best one based on their circumstances. Finally, chatbots can gather feedback on the purchase experience through surveys and polls.

If you’re just getting started with ecommerce chatbots, we recommend exploring Shopify Inbox. A chatbot can pull data from your logistics service provider and store back end to update the customer chatbots in e commerce about the order status. It can also offer the customer a tracking URL they can use themselves to keep track of the order, or change the delivery address/date to a time that suits them best.

Consider the natural progression of a customer’s inquiry and how the chatbot should respond to provide helpful and coherent dialogues. A chatbot with a smooth conversational flow can significantly enhance the customer experience, making interactions more enjoyable and effective. Chatbots proactively seek customer feedback and product reviews, providing businesses with critical insights for improvement and customers with a voice to be heard. With sentiment analysis capabilities, chatbots can gauge customer satisfaction and flag negative experiences for immediate follow-up, turning potential detractors into promoters.

These may give you insights into the type of information that your customers are seeking. Find spots in the user experience that are causing buyer friction. This is another area where always-on chatbots for ecommerce shine. But if you’re looking at implementing social media and messaging app chatbots as well, you can explore all our apps.

On the other hand, in case of the delivery of a defective product, a customer makes sure to post a bad review. If a business puts too much focus on collecting manual reviews then sooner or later they will realize that it is not cost-effective. Opening your website or app can feel like too much effort, they don’t want to switch across platforms. After doing that, you’ll need to gain a deeper understanding of your users, their needs want, and the issues they face.

By embracing this innovative technology, businesses can look forward to a future where customer interaction is not only efficient but also delightfully personalized. The era of AI-driven ecommerce is here, and it promises a shopping experience that is more intuitive, engaging, and rewarding for both businesses and consumers alike. These chatbots leverage artificial intelligence, particularly natural language processing (NLP), to understand and respond to user queries in a more human-like manner. Imagine a chatbot that not only answers queries about a product but also suggests alternative products based on the customer’s browsing history and preferences. Beyond answering queries, ecommerce chatbots take on the role of personal shopping assistants.

• Latercase improved its add-to-cart rate by 20% while the cart-to-checkout conversion rose by 70%!
• They are not just facilitating transactions; they are enhancing the overall customer experience, driving sales, and building brand loyalty in an increasingly competitive digital marketplace.
• Understanding the different types of bots out there will allow you to generate one that serves your online business’ needs.

By focusing on a specific goal and one specific customer need, Nivea created a very targeted chatbot that appealed to a particular customer persona. All the recommendations are synced up with Levi’s real time inventory, which avoids cart abandonment at the checkout stage due to items being out of stock. Individuals can also see and vote on outfits created by other users. A fun exchange for users while giving H&M tons of data on popular pieces, trends, and customer preferences. With just a few questions, they can gather information on personal preferences, allowing businesses to retarget a customer with highly tailored ads. In this post, we’re diving into the best use cases for an eCommerce chatbot, our favorite eCommerce chatbots of all time and strategies for a successful eCommerce CX automation strategy.

Even a well-staffed customer support team can struggle to always answer questions or provide information in real-time, especially in the event of unforeseen traffic spikes. Personalized service through chatbots will not only make your customers happier, it will also increase their spending. In a recent Statista survey, 63% of businesses said that personalization increased their conversion rates, and 31 percent of e-commerce business have noticed an increase in revenue.

Once you’ve chosen your ecommerce platform, it’s time to install it to your web properties. That will help guide you toward chatbots that offer the functionality you need. This will also help steer you toward (or away from) AI-powered solutions. WhatsApp has more than 2.4 billion users worldwide, and with the WhatsApp Business API, ecommerce businesses now have an opportunity to tap into this user base for marketing. But as the business grows, managing DMs and staying on top of conversations (some of which are repetitive) can become all too overwhelming.

All you need to do is evaluate which of the apps suits your needs the best, the integrations it has to offer, and the ease of set up. Imagine having to “immediately” respond to a hundred queries across your website and social media channels—it’s not possible to keep up. While our example was of a chatbot implemented on a website, such interactions with brands can now be experienced on social media platforms and even messaging apps. Chatling offers e-commerce businesses a simple but powerful tool for responding to customer inquiries at scale. Connect a range of data sources, customize your chatbot, and offer your customers personalized, round-the-clock support. An example of an AI chatbot in ecommerce is a virtual shopping assistant on a fashion retailer’s website.